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It has greatly expanded the production of both film and television series since then, offering "Netflix Original" content through its online library of films and television.Their efforts to produce new content, secure the rights for additional content, and diversify through 190 countries has resulted in the company racking up billions in long term debt: $21.9 billion as of September 2017, up from $16.8 billion from the same time the previous year.

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Netflix capitalized on the success of the DVD and its rapid expansion into United States homes, integrating the potential of the Internet and e-commerce to provide services and catalogs that bricks-and-mortar retailers could not compete with.By 2010, Netflix's streaming business had grown so quickly that within months the company had shifted from the fastest-growing customer of the United States Postal Service's first-class service to the largest source of Internet streaming traffic in North America in the evening.In November, it began offering a standalone streaming service separate from DVD rentals.Hastings is often quoted saying that he decided to start Netflix after being fined at a Blockbuster store for being late to return a copy of Apollo 13 but this is an apocryphal story that he and Randolph designed to explain the company's business model and motivation.and then dropped the single-rental model in early 2000.The original idea was a "Netflix box" that could download movies overnight, and be ready to watch the next day.

By 2005, they had acquired movie rights and designed the box and service, and was ready to go public with it.

In 2007, Netflix expanded its business with the introduction of streaming media, while retaining the DVD and Blu-ray Disc rental service.

The company expanded internationally, with streaming made available to Canada in 2010 Netflix entered the content-production industry in 2013, debuting its first series, House of Cards.

Netflix has played a prominent role in independent film distribution.

Through its division Red Envelope Entertainment, Netflix licensed and distributed independent films such as Born into Brothels and Sherrybaby.

On June 14, 2002, the company sold an additional 825,000 shares of common stock at the same price.